My work in design and experiential marketing for emerging cannabis brands has been all about capturing the essence of culture, quality, and creativity—and turning it into something that stands out in a crowded space.
COVE CANNABIS
I designed a sensory experience as smooth as their products. Partnering with Beta5 Chocolates, we launched a pop-up shop that brought the buttery richness of premium chocolate together with Cove’s aromatic cannabis, creating a multisensory celebration of luxury and craftsmanship.
CONTRABAND
I crafted a bold identity rooted in the connection between cannabis, music, art, and street culture. From packaging to website design, we honoured the legacy of cannabis disruptors while celebrating their role as catalysts for urban creativity.
The result? A brand that’s as rebellious and iconic as the culture that inspired it.
VERSUS
We embraced grit and determination, creating a brand for those who refuse to compromise. From packaging to digital design, I developed a visual identity that screams resilience, connecting with cannabis enthusiasts who demand quality.